About Qvale Auto Group


Looking for a new way — a different way — to buy or lease a car? Come to Qvale Auto Group at any of our locations. With us, you can experience The Qvale Way. We have much to offer, and with so many amazing reasons to choose us, you’re sure to find your next Audi, Volkswagen, Alfa Romeo, and Maserati — or even a used vehicle — at one of our dealerships. Plus, at our dealerships, we meet you there, online to offline and anywhere in between. We allow you to buy and service the way you want. We’re a fantastic family of dealerships with great specials and benefits for its customers. Learn about what we have to offer, part of The Qvale Way:

Create My Deal

Did you know it’s possible to purchase a vehicle in less than an hour? That’s right! With our program Create My Deal, we empower our customers to complete the purchasing process from start to finish. In under 60 minutes, you can shop, pick your price and payment option and be guided through the paperwork process with a single point of contact. We can even deliver your new car directly to your driveway.

VIP Pricing

Velocity Intelligence Pricing, or VIP Technology, allows our customers to have peace of mind when it comes to buying the right car for the right price. We utilize manufacturer incentives and programs and pair them with machine learning to give the most transparent and intelligent pricing.

Why does it work?

We understand that transparent pricing plus a fast transaction are two factors that affect a customer’s experience when buying or leasing a car. With VIP Technology, we tackle both areas at once and deliver an experience you can truly enjoy.

With our cutting-edge, upfront, digital service process, The Qvale Way allows complete transparency for our clients.

Easy-to-schedule service online or over the phone

  • Easy-to-schedule service online or over the phone
  • A personalized video of your vehicle from a certified technician
  • Live text or email communication with your service advisor, connecting you to the process
  • Ability to approve repairs digitally in your Digital Glovebox, which also stores past communication, videos and much more
  • Contactless online payments and special financing for any unexpected costly service repairs

We have so much to offer, from friendly staff to great offers on your next vehicle. If you want to learn more about why you should choose us for your next vehicle, give us a call or contact us today. We’ll meet you there or anywhere in between!


The Qvale Auto Group

“I have gas in my veins.”

That is what you will hear Bruce Qvale say when asked about the history of the Qvale family and their automotive legacy. Founded in 1947 by his father, Kjell, “Mr. Q” Qvale, the Qvale Auto Group has been a premier automotive retailer with 15 franchises spanning the United States from Florida to California. The Qvale name is seeded in history, when Kjell Qvale became one of the first to import European cars to the United States. By the year 2000, the Qvale Auto Group had manufactured and distributed some of the world’s most prestigious cars, including the famed Mangusta.

As automotive retailing has evolved, the Qvale Auto Group has been at the epicenter of the modern retailing process. With their numerous franchises, including Jaguar, Land Rover, Audi, Porsche, Honda, and Subaru, they have implemented a digital footprint and “We Meet You There” philosophy with their offline to online offering that provides customers a seamless and transparent experience.

A Brief History

After successfully manufacturing, distributing and retailing European automotive brands in the U.S., Kjell Qvale started to gain even more traction.

  • 1949

    Qvale moved to San Francisco and started the British Motor Car Distributors, Ltd.

  • 1950: 

    Qvale was named chairman of the first Concours D’Elegance at Del Monte Lodge, Pebble Beach.

  • 1970

    Qvale bought Jensen Motors in West Bromwich, UK.

  • 2000: 

    The Qvale Auto Group began production of the fabulous new Mangusta in Modena. QAG later sold the rights to the Mangusta to Britain’s MG Rover Group.

  • 2013

    After almost 70 years in the automotive industry, Kjell Qvale passed away, leaving his automotive legacy to his children.

Present Day: The Qvale Way

Searching for a better way to buy or lease a vehicle? You’ve come to the right place. Not only do we stock the latest vehicles from your favorite brands, but we’re willing to meet you online, offline and anywhere in between. We’ve learned a thing or two about being in the auto business for so long, and we’ve created a unique dealership experience that we call The Qvale Way. When you shop with us you’ll have access to the following benefits:

Create My Deal

Create My Deal allows you to shop and buy your dream car from home. Simply browse our inventory online, select the vehicle you want, value your trade, choose from applicable incentives, add on optional protection and service plans and apply for financing — all remotely. We even deliver to your home! In less than an hour, you can secure the vehicle you want, the way you want it.

VIP Pricing

We use Velocity Intelligence Pricing Technology to ensure our customers are getting a fair and accurate price on their vehicle.

Transparent Service

Servicing your vehicle has never been easier. We pride ourselves on offering our customers transparent service, which includes a personalized video of your vehicle’s service as well as updates on your vehicle’s progress. Scheduling a service appointment online or over the phone is quick and easy— trust us with your vehicle today!

We Can’t Wait to Meet You


The Qvale Auto Group invites you to visit one of our locations to view our inventory in person, meet our staff or have your vehicle efficiently serviced. Our dealerships are located in Lakeland and Tampa, FL, Pinellas Park, and St. Petersburg, we welcome customers from Ft. Lauderdale, Brandon and the surrounding areas. Let us know how we can assist you with your automotive needs today — we’re ready to meet you there, whether online or offline!

For an interesting read, check out this article on the life and death of Kjell Qvale by Autoweek.

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Qvale Auto Group 28.0812515, -81.9743195.